Comic book industry: the eternal confrontation between DC and Marvel
They made every effort to create their own and completely fantastic world. Both publishers have repeatedly changed their names and approaches to the audience in order to keep their attention. Superheroes and villains took on new characteristics, which allowed them to gain public interest over and over again. To their life on the pages of publications, and now cinema, do not get tired to watch to this day. What ups and downs have passed DC and Marvel, found out by diletant. media Anna Baclaga. Nowadays, the main characters of comics are fighters for justice, parity and goodness. However, initially such an idea was not supposed. The world of comics was supposed to simply amuse its readers, which is what the name comic says – funny. Comics moved in this direction for about thirty years, until the well-known DC Comics publishing house appeared in 1934. True, at that time, it had a different name, namely – National Allied Publications. However, changes in the name of the company have occurred more than once, as well as other various rearrangements. The founder was Malcolm Wheeler-Nicholson. DC Comics set the standard for all future comics and became true discoverers in the creation of the superhero genre. The publishing house opened the world to the story of Superman, Batman, Flash, Green Lantern, Catwoman, and many other famous characters. The characters, with their fascinating stories, have allowed CD Comics to occupy a leading position in the world of comics for many years. And only one publisher could significantly shake their position – Marvel Comics. It was his appearance that forever divided the comic book universe into two worlds. But first things first. In April, 1938, the first series of comics was born, which presented the idea of a person with superpowers – Action Comics. This issue introduced readers to Superman, who became the main crime fighter. Initially, writer Jerry Siegel and artist Joe Schuster created a character who just knew how to jump incredible distances, and that’s all. Superman did not possess any other abilities. In addition, he freely allowed himself to kill criminals and interfere in the household affairs of married couples, which greatly distinguished him from Superman, which modern fans are used to seeing. The next star character was Batman, who appeared in the twenty-seventh issue of detective comics. The authors were Bob Kane and Bill Finger, who made the story of Batman in a more intellectual way. The hero’s motivation was revenge on the underworld for the death of his parents. A year after the release of the first comic with Batman, new characters appeared – the Joker and Catwoman. And in order to share his conclusions, Batman had a partner – Robin. Interestingly, unlike Superman, the current hero was forbidden to kill enemies and use weapons. Later, this rule became the main principle of the hero. Meanwhile, under the leadership of Martin Goodman, Marvel Comics began its activities in 1938. Its original name was “Timely Comic”. The first characters introduced to the world were Human Torch and Namor Submariner. And already in 1941 the famous Captain America appeared. Interest in superheroes, lost in the fifties, began to return in the sixties. It was then that DC Comics united all of its heroes into one common team – the Justice League. Rather, the League was a restart of the old Justice Society of America series. There were collected characters who did not have their own comic book series, thus giving them the opportunity to gain popularity. In the new version, the team included the most popular DC heroes. In response to this, Stan Lee, editor-in-chief of Marvel Comics, created the Fantastic Four. His approach to creating heroes was completely new and unexpected. He replaced the idealistic views of the characters with real human motives and feelings. And if the first position was characteristic of the heroes of DC, then the second became the hallmark of Marvel. Unlike the unreachable characters of DC Comics, Stan Lee’s heroes have learned to swear, become depressed, experience financial difficulties and have problems in their personal lives. Readers were thrilled. In addition to the fact that the heroes did not hesitate to demonstrate their I, they revealed it to the broad masses in their fictional universe, replacing the usual heroic incognito for world popularity. Then, Stan Lee created Spider-Man, Avengers, X-Men. In an attempt to defeat the enemy, DC increased the comics in volume and began to produce numerous series about lesser-known heroes. However, the idea was unsuccessful. Publishing prices fell, many authors were fired, and more ads were added to comics. Over time, it has become increasingly difficult for companies to keep in touch with a new generation of readers. Marvel, in turn, began to raise sensitive social and political issues, making the characters interesting for adults as well. On top of that, Stan Lee started chatting with his fans through a monthly column.